True Cosmetics



Demand more than makeup

Surpassing the long acknowledged benefits of traditional mineral makeup, only BeingTRUE Mineral Cosmetics offers an additional aging defense:
super antioxidant IDEBENONE
(an antioxidant 50 times stronger than Vitamin A, C & E

Available in Fair - Deep Shades


Protective Mineral Foundation SPF 17 - powder

Behold the most elegant texture and true-skin, naked-feeling finish of any mineral foundation. All with the natural chemical-free protection of Zinc and Titanium Oxides for an inherent broad spectrum SPF 17. Plus the anti-aging, skin-bettering protection of Idebenone and the BeingTRUE Antioxidant Complex. This non-comedogenic, non-irritating formula is equally beneficial to acne-prone and sensitive skin, even post-procedure. Offers a natural-radiant finish. Apply one of 17 uniquely uniform shades with BeingTRUE brushes for personalized coverage and finish with BeingTRUE Transforming Mineral Mist.


Protective Mineral Foundation SPF 17 - compact

chemical-free protection of Zinc and Titanium Oxides for an inherent broad spectrum SPF 17. Plus the anti-aging, skin-bettering protection of Idebenone and the BeingTRUE Antioxidant Complex. This non-comedogenic, non-irritating formula is equally beneficial to acne-prone and sensitive skin, even post-procedure. Offers a Behold the mineral foundation in this finely pressed compact. All with the natural chemical-free protection of Zinc and Titanium Oxides for an inherent broad spectrum SPF 17. Plus the anti-aging, skin-bettering protection of Idebenone and the BeingTRUE Antioxidant Complex. This non-comedogenic, non-irritating formula is equally beneficial to acne-prone and sensitive skin, even post-procedure. Offers a Behold the most elegant texture and true-skin, naked-feeling finish of any natural-matte finish. Apply one of 17 uniquely uniform shades with BeingTRUE brushes for personalized coverage and finish with BeingTRUE Transforming Mineral Mist.


Protective Illuminating Concealer

Perfectly customize coverage to the challenge with these shades to mix or use atop a micro illuminating neutralizer to mask discoloration and deflect light from flaws and fine lines. Contains skin brighteners to lift discoloration plus the anti-aging, skin-bettering protection of Idebenone and the BeingTRUE Antioxidant Complex. In four shade combinations: Fair, Medium, Tan and Deep.


Transforming Mineral Mist

This is the necessary finishing step to transform Protective Mineral Foundation into the ideal finish, making it instantly one with skin. Colloidal Gold and Silver plus the BeingTRUE Antioxidant Complex bathe skin in anti-aging benefits. This beneficial spray is alive with the BeingTRUE Signature Aroma, turning daily stress into positive purpose. Equally powerful alone, used night, day and absolutely in-flight. Without Idebenone.